The Bitch Switch

Omarosa wants women to not just find their "inner bitch," but learn to control it via the "bitch switch." When a woman acts assertively, makes demands, and struggles for what she wants, she is labeled a bitch. The secret is to know when and how to turn on (or turn off) that "bitch switch." Locating your "switch" prevents you from being exploited or being saddled with a label that is hard to shake.